AI Insights · Timothy · April 2022
Top 5 Hasbro Games Apps Performance in UAE Q1 2022
In Q1 2022, Hasbro's top gaming apps saw varied performance in downloads, revenue, and active users in the UAE, with notable trends across different metrics.
In Q1 2022, the performance of the top 5 Hasbro Games applications on a unified platform in the United Arab Emirates showcased interesting trends in weekly downloads, revenue, and active users, according to data from Sensor Tower.
PJ Masks™: Hero Academy saw a significant increase in weekly downloads early in the quarter, peaking at around 2.3K in the week of January 31. However, downloads declined steadily afterwards, reaching 373 by the end of March. Weekly revenue for the app was highest at $54 at the end of January but saw a general downward trend, ending the quarter with minimal earnings. Active users peaked at 2.8K in the same week as the highest downloads, before gradually declining to 1.3K by the end of the quarter.
Epic Prankster: Hide and shoot experienced steady weekly downloads throughout the quarter, starting at 1.1K and ending at 679. The app's weekly revenue fluctuated, peaking at $117 in the last week of December and then varying between $2 and $54 in subsequent weeks. Active user numbers showed a steep decline from 2.6K in January to about 303 by the end of March.
PJ Masks™: Moonlight Heroes maintained relatively stable weekly downloads, starting at 624 and ending at 498 by the end of March. Revenue reached a peak of $21 in mid-March. Active users started at 1.3K and peaked at 1.8K towards the end of January before experiencing a gradual decline, ending the quarter at 1.1K.
World of Peppa Pig: Kids Games showed a notable increase in weekly downloads, peaking at 945 in early March. Weekly revenue fluctuated but remained above $250, peaking at $480 in late December. Active users remained relatively high throughout the quarter, peaking at 3.3K in early February and ending at 2.7K.
My Little Pony Color By Magic saw a steady trend in weekly downloads, with a notable peak of 937 in mid-March. Revenue was highest at $214 in early January and showed an overall stable trend. Active users fluctuated slightly but remained relatively stable, peaking at 2.7K in late March.
For more detailed insights and data, visit Sensor Tower.